Partner with our experienced team who are passionate about leveraging our collective expertise for your business success.
Founding Partners
M
Michelle Lewis
Michelle Lewis leads MAD Studios with over 30 years of experience in operational strategy, team development, and customer-focused innovation. As the founder and former operator of a $25M marketing agency—one of Silicon Valley’s most successful—she has built and led high-performing teams while developing scalable systems that drive measurable brand success.
With a specialized focus on visual merchandising, technology integration, and agile execution, Michelle has spent the last 15 years helping the world’s top consumer brands launch impactful retail experiences that blend design, data, and engagement. Her consulting work spans high-tech industries, where she’s delivered tech-enabled solutions and built responsive teams for fast-moving, complex initiatives.
At MAD Studios, Michelle fuses strategic insight, creative excellence, and operational discipline to fuel client launches and improve retail performance. Her leadership continues to define MAD’s mission: delivering executional precision and measurable results through expert collaboration and efficiency.
A
Amy Schmidt
With over 25 years of experience in high-tech and retail environments, Amy is a strategic problem solver known for optimizing complex operations at the intersection of technology and visual merchandising. Over the past 15 years, she has led initiatives that integrate digital tools with physical environments, transforming how brands design, deploy, and scale in-store experiences.
Amy brings a systems-thinking approach to operational challenges—streamlining processes, enhancing efficiency, and enabling seamless execution across global teams. Her expertise lies in bridging creative vision with technical execution to deliver scalable, data-informed solutions that drive performance and elevate the customer experience.
D
David Dowling
David is a registered architect and creative leader with over 30 years of experience spanning architecture, 3D visualization, and design, combining architectural knowledge with advanced technical proficiency in 3D modeling, CAD, graphics software, and web development.
With expertise in transforming complex concepts into compelling visual solutions, David has led teams supporting Apple, managed large-scale projects at OZ Architecture, and provided specialized services through his previous design agency. His international experience includes designing retail spaces in Dubai, Korea, and Brazil with CallisonRTKL.
Connect
Contact us today to discuss your next initiative.
Partner with our experienced team who are passionate about leveraging our collective expertise for your business success.
Founding Partners
M
Michelle Lewis
Michelle Lewis leads MAD Studios with over 30 years of experience in operational strategy, team development, and customer-focused innovation. As the founder and former operator of a $25M marketing agency—one of Silicon Valley’s most successful—she has built and led high-performing teams while developing scalable systems that drive measurable brand success.
With a specialized focus on visual merchandising, technology integration, and agile execution, Michelle has spent the last 15 years helping the world’s top consumer brands launch impactful retail experiences that blend design, data, and engagement. Her consulting work spans high-tech industries, where she’s delivered tech-enabled solutions and built responsive teams for fast-moving, complex initiatives.
At MAD Studios, Michelle fuses strategic insight, creative excellence, and operational discipline to fuel client launches and improve retail performance. Her leadership continues to define MAD’s mission: delivering executional precision and measurable results through expert collaboration and efficiency.
A
Amy Schmidt
With over 25 years of experience in high-tech and retail environments, Amy is a strategic problem solver known for optimizing complex operations at the intersection of technology and visual merchandising. Over the past 15 years, she has led initiatives that integrate digital tools with physical environments, transforming how brands design, deploy, and scale in-store experiences.
Amy brings a systems-thinking approach to operational challenges—streamlining processes, enhancing efficiency, and enabling seamless execution across global teams. Her expertise lies in bridging creative vision with technical execution to deliver scalable, data-informed solutions that drive performance and elevate the customer experience.
D
David Dowling
David is a registered architect and creative leader with over 30 years of experience spanning architecture, 3D visualization, and design, combining architectural knowledge with advanced technical proficiency in 3D modeling, CAD, graphics software, and web development.
With expertise in transforming complex concepts into compelling visual solutions, David has led teams supporting Apple, managed large-scale projects at OZ Architecture, and provided specialized services through his previous design agency. His international experience includes designing retail spaces in Dubai, Korea, and Brazil with CallisonRTKL.
Connect
Contact us today to discuss your next initiative.
Partner with our experienced team who are passionate about leveraging our collective expertise for your business success.
Founding Partners
M
Michelle Lewis
Michelle Lewis leads MAD Studios with over 30 years of experience in operational strategy, team development, and customer-focused innovation. As the founder and former operator of a $25M marketing agency—one of Silicon Valley’s most successful—she has built and led high-performing teams while developing scalable systems that drive measurable brand success.
With a specialized focus on visual merchandising, technology integration, and agile execution, Michelle has spent the last 15 years helping the world’s top consumer brands launch impactful retail experiences that blend design, data, and engagement. Her consulting work spans high-tech industries, where she’s delivered tech-enabled solutions and built responsive teams for fast-moving, complex initiatives.
At MAD Studios, Michelle fuses strategic insight, creative excellence, and operational discipline to fuel client launches and improve retail performance. Her leadership continues to define MAD’s mission: delivering executional precision and measurable results through expert collaboration and efficiency.
A
Amy Schmidt
With over 25 years of experience in high-tech and retail environments, Amy is a strategic problem solver known for optimizing complex operations at the intersection of technology and visual merchandising. Over the past 15 years, she has led initiatives that integrate digital tools with physical environments, transforming how brands design, deploy, and scale in-store experiences.
Amy brings a systems-thinking approach to operational challenges—streamlining processes, enhancing efficiency, and enabling seamless execution across global teams. Her expertise lies in bridging creative vision with technical execution to deliver scalable, data-informed solutions that drive performance and elevate the customer experience.
D
David Dowling
David is a registered architect and creative leader with over 30 years of experience spanning architecture, 3D visualization, and design, combining architectural knowledge with advanced technical proficiency in 3D modeling, CAD, graphics software, and web development.
With expertise in transforming complex concepts into compelling visual solutions, David has led teams supporting Apple, managed large-scale projects at OZ Architecture, and provided specialized services through his previous design agency. His international experience includes designing retail spaces in Dubai, Korea, and Brazil with CallisonRTKL.
Connect
Contact us today to discuss your next initiative.